Hirey

The idea was born out of a desire to help Malian bracelet designers to be financially independent and have a stable income. This project is carried by me Fatimetou MESSOUD and my long-time friend Habibata TOURE. We wanted to do something really in line with our human values and we would like to create social impact.
We asked ourselves how we can help to help them at our small level and our small scale. With our knowledge in Digital how we can create a business, how we can propel a brand, how we can promote it on the networks. This allowed us to have a vision of how we can give, through work, a place for these women in society.
So we decided to create a brand of bracelets, called Hirey, which defines the modern African identity. It is in this sense that we adopt the following strategy:
Making bracelets
Allow the sale of our products via the e-commerce platform
Present the brand and promote it on social networks
Pay aid to humanitarian associations